Bata plans to transform India into sourcing hub for exports by 2023

Bata plans to transform India into sourcing hub for exports by 2023

Multinational footwear and apparel giant, Bata Corporation is reportedly making steady progress toward transforming India into a sourcing hub for exports in the coming years, in hopes to expand its operations beyond China.

The move is meant to align with the company’s post-pandemic strategy wherein manufacturing and designing hubs would be set up across key regional landscapes including Latin America, to cater to its global network.

Bata Group’s Global Chief Executive Officer Sandeep Kataria elaborated that the move would be beneficial for the company in expanding its global sourcing abilities. Kataria further claimed that the strategy would play a key role in combining countries like India, Indonesia, and Bangladesh as key sourcing hubs for the future, alongside China which is currently functioning as the primary hub for global exports.

Barring the supply chain disruptions due to the COVID-19 pandemic, freight costs have also increased remarkably over the past few years, which have ultimately compelled major businesses to shift to domestic manufacturing, to mitigate their production costs and supply chain discrepancies, as well as to breaking away from depending on a single region.

In order to successfully establish a firm sourcing hub, Bata is directing its resources toward introducing a common product line, and best-in-class vendors along with a stable logistical strategy for shipping, transit, and pricing structures.

Interestingly, collection and merchandising teams in India have already begun transporting products to other parts of the world. Reiterating this development, Kataria claimed that the floats range of casual footwear has been a huge success in India, owing to its breakthrough design. Currently, the team is working toward providing relevant lines, sizes, and stocks across the world.

Notably, leading up to the COVID-19 pandemic, India was only an ad hoc sourcing hub; however, with proper scaling and scheduling, the company expects to make it a well-known procurement area by the middle of 2023.


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