Tech behemoths looking to address disinformation to avoid EU penalties

Tech behemoths looking to address disinformation to avoid EU penalties

Prominent companies in the technology space like Google LLC, Twitter Inc., Microsoft Corporation, and Meta Platforms Inc. have reportedly joined forces to take a firm stance against the dispersal of misleading information under a European Union (EU) code of practice, which could charge them with stiff penalties if they come up short in doing so.

The EU stated that over 30 signatories, including advertising institutions, have undertaken this new Code of Practice on disinformation. These parties have agreed to do more to help counter alternative facts, false accounts, and political advertising on their respective platforms.

Given that nonadherence with the code could arise in fines of up to 6% of their global revenue, the big corporations are likely to pay serious attention to the matter and use more muscle to deal with it effectively.

Companies such as Twitch, Amazon's live-streaming sports platform, and Tik Tok have been given six months to adhere to their pledge and are required to present a report at the start of 2023 to corroborate their progress.

Vera Jourova, the Vice President of the European Commission, suggested that the new code demonstrates that Europe is learning from its errors of judgment and is no longer gullible. She added that a series of events that have unfolded around the world recently, ranging from Britain's exit from the EU to the COVID-19 pandemic, and Russia's invasion of Ukraine, has ramped up the Commission's strike on false information.

Meanwhile, Thierry Breton, European Commissioner for Internal Market, claimed that if companies are found breaching these rules consistently, they may be barred from entering Europe or denied access to their information network.

However, some experts believe that the revised code had tremendous inadequacies because it does not provide concrete obligations to limit unsanctioned behavior and is merely a sweeping generalization to pursue the abundantly clear law.

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Rashi Thakkar

Rashi Thakkar

Rashi started her journey in content when she was completing her MBA. Since then, she has helped well-known startups and businesses boost their online presence. Currently Rashi pens downs insightful articles for AlpenHornNews and various other websites, covering an array of sectors from finance and business to technology and healthcare.